Orbit skate shop storefront on Castro Valley Boulevard with the ORBIT sign above the entrance
Case study · Audio-Video · Business Phones · Security Cameras · Network Cabling & Wi-Fi

Orbit Skates — Castro Valley

Ground-up technology build for a new retail store — seven zones of ceiling audio with storewide paging, an 11-phone cloud system, security cameras with live-view monitors, and a fiber-backed network with automatic failover.

Client
Orbit Skates
Location
Castro Valley, CA
Industry
Retail
Systems
Audio-Video · Business Phones · Security Cameras · Network Cabling & Wi-Fi
Year
2026
01

Challenge

Orbit Skates was building out a brand-new location with an opening date that wouldn’t move — and nothing in the space yet: no network, no sound, no phones, no cameras.

The store needed music that covered an open sales floor, skate rooms and a break room without blasting the register; announcements that reached every corner without a separate PA system to buy and maintain; one published phone number that staff could answer from anywhere in the store; and camera coverage visible enough to deter and clear enough to review. Normally that’s four vendors and four systems that don’t talk to each other.

On top of it, the store’s phone carrier changed mid-project — voice service had to move from one provider’s analog lines to another’s fiber without stranding any of the equipment already configured.

02

Solution

Wiztec delivered the entire store as one integrated project, network first. Enterprise UniFi routing and switching form the backbone, with ceiling Wi-Fi access points over the open floor, AT&T fiber with automatic failover to a second circuit, and an isolated guest network that gives customers internet without touching the store’s phones, audio, cameras or point-of-sale.

Ten commercial 70-volt pendant speakers hang across seven independently tuned audio zones, driven by a networked LEA Professional amplifier enrolled in cloud monitoring — each zone calibrated on site so the music is even everywhere and conversational at the counter.

Paging rides the same network: staff key a push-to-talk microphone at the counter, press a one-touch key on a desk phone, or dial a paging extension, and the announcement automatically lowers the music, plays through every ceiling speaker, and restores the music when it ends.

Eleven Yealink smart desk phones run on AT&T Office@Hand cloud voice, with the published number ringing four answering stations simultaneously and every phone doubling as a one-touch intercom by location name. Dome and bullet cameras cover the entrance, sales floor and displays, with live camera views on monitors above the floor and at the counter.

03

Result

The store opened on schedule with every system live. One number rings four stations and no call goes unanswered silently — missed calls land in the store’s inbox as audio recordings. Any staff member pages the whole building from wherever they stand, and the music comes right back when they’re done.

Customers see cameras and their own live image the moment they walk in. Staff adjust zone volume from a phone instead of a rack, and Wiztec monitors the amplifier, network and phone registration remotely — most issues are corrected before the store notices. When the carrier switched mid-project, the cutover happened without a day of downtime, because the paging and intercom layers were built carrier-independent from the start.

Gallery

On the job

Scope of work

What we did

  • Enterprise network build — UniFi routing, switching and ceiling Wi-Fi access points
  • AT&T fiber cutover with automatic failover and isolated guest Wi-Fi
  • Installation of 10 pendant speakers across 7 independently tuned 70V audio zones
  • Networked amplifier commissioning — per-zone limiting, EQ, speaker protection and cloud monitoring enrollment
  • Storewide paging — SIP paging gateway, push-to-talk counter microphone station, automatic music ducking
  • Cloud phone deployment — 11 Yealink smart desk phones on AT&T Office@Hand
  • Call queue configuration — one published number ringing four answering stations, voicemail delivered to email
  • Station-to-station IP intercom across all 11 phones with one-touch location keys
  • Dome and bullet camera installation — interior, displays and entrance coverage
  • Live camera-view monitors above the sales floor and at the counter
  • Carrier migration from analog lines to cloud voice with zero-downtime cutover
  • On-site testing, zone-by-zone calibration walk and documented handoff
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